
Because a livestock auction may have a mix of experienced and inexperienced buyers, bidding signals vary. The auctioneer has to increase the bidding while seamlessly recognizing bidders. "You'd say whether they've been weaned or not. "A lot of the time, you'll recognize the farm and seller, and if it's naturally raised," Neely says. A good auctioneer is clear but not pushy. And for livestock, the auctioneer often picks the price at which to start the bidding.

If it's livestock, there are a few key factors, like the weight, sex, and health of the cattle (including vaccinations).
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How to run an auction - it's not just talking fastįirst, the auctioneer identifies what he or she is selling. One thing unites the best, however: "They're all clear," Neely says.īut to focus on the chant alone misses a lot of what livestock auctioneers really do. It's easy to see why auctioneers regard their own chants as a kind of metronomic art form.ĭifferent auctioneers have different styles that can be affected by region, personality, or simple voice quality. Over the phone, Neely was able to insert these filler words so quickly that I was amazed to learn he didn't play an instrument. It can sound like gibberish to an untrained listener, but it's important to keep the auction fast-paced. Over time, the words blur together and keep the bidding going.
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The auctioneer will then break and compress those words, transforming full phrases into humming compounds like "whatiwannagive" or "nowadollar." The most common filler phrase is probably "dollar bidder now, two dollar bidder now," and so on. Neely said a few common ones are "all right," "how many dollars there," and "what do you want to get for 'em." The filler words between bids keep the unique rhythm going. When Neely demonstrated his chant over the phone, I felt my foot tapping - a good auctioneer can be as propulsive as a dance beat - and that motivates potential buyers to keep bidding. A good auctioneer does that, and the rapid style of the chant sets a fast pace. Livestock marketers promote auctions as the best way to move inventory quickly. "If you dissect an auctioneer's chant and you take out all the filler words, you'd just have 1, 2, 3, 4, 5." "The speed that sounds fast is not that fast," he continues. "It's the perception of an auction that you can sell items in a rapid manner," Neely says.

The chant of a livestock auctioneer is part functional and part psychological. In a recent phone interview, Neely told me why they talk that way, what auctioneers really do, and how he became the world champion. More tracks like (Free) Boom Bap Hip Hop Underground Rap Instrumental // 90's Type Beat(Prod.The fast-talking style that auctioneers use has a name: They call it "the chant." Or, in the words of Livestock Marketing Association world champion Brandon Neely, it's "rhythmatic poetry with numbers."īut why do auctioneers talk so fast in the first place?.Playlists containing (Free) Boom Bap Hip Hop Underground Rap Instrumental // 90's Type Beat( GKF Beats).

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